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How to Start a Photography or Videography Business in Australia

Photography and videography are powerful industries in Australia—fuelled by weddings, social media, real estate, corporate events, and content marketing. Whether you're starting a freelance photography studio or launching a production brand, success depends on more than talent. You need the right business structure, tax setup, and financial clarity

"How to Start a Photography or Videography Business in Australia"

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How to Start a Photography or Videography Business in Australia

By Trinity Accounting Practice – Your Trusted Creative Industry Accountants in Beverly Hills, NSW

📍 159 Stoney Creek Road Beverly Hills NSW 2209
☎️ 02 9543 6804
🌐 www.trinitygroup.com.au
📅 Weekend & after-hours appointments available
📅 Book Now: https://calendly.com/ramy-hanna

Capture Success with a Well-Planned Creative Business

Photography and videography are booming industries in Australia, supported by weddings, social media, real estate, corporate events, and content creation.

Whether you're starting a freelance studio or launching a full-scale production brand, success depends on more than talent. You need a solid structure, tax setup, and financial clarity.

At Trinity Accounting Practice, we help creatives turn their passion into profitable, compliant businesses across Australia.

Define Your Niche and Service Offering

Specialisation builds a strong brand. Some popular focus areas include:

  • Weddings and events
  • Commercial or product shoots
  • Portraits and family sessions
  • Real estate or drone services
  • YouTube and content creation
  • Corporate and branding videos

Clear service offerings make pricing and marketing easier.

Register Your Business and Choose a Structure

To operate legally, you need to:

  • Apply for an Australian Business Number (ABN)
  • Choose a structure: Sole Trader, Partnership, or Company
  • Register a business name (optional, but recommended)

At Trinity, we are registered ASIC agents and can advise on the most tax-effective and scalable setup for your needs.

Get Your Gear and Set Up Your Workspace

Your initial investments may include:

  • Cameras, lenses, tripods, lighting
  • Drones for real estate or cinematic shots
  • Editing software (Adobe, Final Cut Pro)
  • External storage and cloud backups
  • Studio or home office setup

Most of these are claimable as tax-deductible assets. We help you structure depreciation and write-offs properly.

Choose Invoicing and Accounting Tools

Using software like Xero helps creatives:

  • Track income and expenses
  • Invoice clients and send reminders
  • Reconcile Stripe, PayPal, and bank payments
  • Handle GST and prepare for BAS lodgment

Trinity sets up and automates your accounts so you can focus on your craft.

Set Your Pricing and Packages

Photography is a value-driven service. Consider:

  • Hourly, project, or day rates
  • Editing and travel time
  • Equipment rental or usage charges
  • Licensing fees for commercial use

We help creatives avoid undercharging and build profitable pricing strategies.

Understand GST and Tax Obligations

If your income exceeds $75,000 annually, you must:

  • Register for GST
  • Charge GST on invoices
  • Lodge quarterly BAS reports

You’ll also need to:

  • Pay income tax on profits
  • Budget for PAYG instalments

Trinity handles registrations, lodgments, and all ATO obligations.

Claim Business Deductions and Maximise Efficiency

Claimable business expenses may include:

  • Cameras, lighting, drones
  • Software and storage
  • Travel, tolls, and fuel
  • Training, insurance, and marketing
  • Home office setup

We ensure your claims are audit-safe and fully optimised.

Protect Yourself with Contracts and Insurance

Photography businesses carry unique risks. We recommend:

  • Signed service agreements
  • Model release and copyright clauses
  • Public liability and professional indemnity insurance
  • Gear insurance for travel or on-location shoots

We refer you to legal and insurance advisors who understand creatives.

Promote Your Work and Win Clients

Success in this field comes with visibility:

  • Build a clean, mobile-friendly portfolio website
  • Use Instagram, TikTok, Pinterest, or YouTube
  • Optimise your website for SEO (e.g., “Sydney wedding photographer”)
  • Request testimonials and Google reviews
  • Partner with event planners or real estate agents

We track your marketing ROI and expense categories for accurate reporting.

Scale Your Business as Demand Grows

As bookings increase, you might:

  • Hire second shooters, editors, or assistants
  • Offer subscriptions or recurring packages
  • Sell presets, prints, or photography courses
  • Move from Sole Trader to Company for tax benefits
  • Expand into licensing or B2B retainer contracts

Trinity provides ongoing advisory support tailored to growth stages.

Focus on Creativity, We'll Handle the Numbers

You focus on capturing moments. Trinity Accounting Practice takes care of the compliance, BAS, payroll, bookkeeping, and growth strategy.

Whether you’re launching your business or scaling an existing one, we help you stay structured, profitable, and ATO-compliant.

Contact Trinity – Experts in Photography and Creative Industry Accounting

📍 159 Stoney Creek Road Beverly Hills NSW 2209
☎️ 02 9543 6804
🌐 www.trinitygroup.com.au
📅 Book Now: https://calendly.com/ramy-hanna

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